MeInMaine Blog

Tag: marketing maine real estate

  • Maine, Simple, Start To Finish Appreciation Not Farmed Out, Disconnected.

    Hiking In Maine, Finding The Best Trail.
    When You Live In Maine, Everything You Need Is Right On Your Back, Carried With You Daily For Skills, Talent.

    When you live in a small rural state like Maine, super specialized and narrow, just one trick pony is not so common.

    Jack of all trades and master of none happens. But still pretty capable just the same. I’ll give it a whirl the attitude. Willing to learn, have to try.

    Has to be that way. Digging deep for inner resourcefulness a given in Maine for survival. Because not a state flush with cash. Not populated shoulder to shoulder with a gazillion people. And greater fulfillment results when you one by one add skills. Hone the talent. Develop a passion for start to finish in many areas of your life in the Pine Tree State.

    The problem with highly specific tasks, careers where you only are responsible for one element of the bigger picture is disconnect.

    Hello? Does Johnny know what Jane is up to and how his actions, decisions affect her and the greater good of the project?

    Unless a pretty responsive template is hammered out to round up the players in a task, a rudderless ship without a captain can be spotted on the horizon in the hour glass. Chaos can happen. No one knows what really is going on with the patient. Red flags spring up and go unnoticed. Unaware how your role dove tails, weaves into the tail feathers of others on the same team.

    Yes, doing your little part of the job pretty efficiently.

    Getting a gold star for the day. Hey. But not cross trained. Not staying on board to monitor the process. To be ready to anticipate problems ahead from experience. And to detour, to swerve. Miss by a whisker obstacles when on a collision course. Expensive delays, set backs because no one out on the cold frosty deck and iceberg night watch. Or misreading what’s up ahead. No one else to compare notes, put your head together with and join forces to correct the flawed compass heading.

    All because you yourself did not do the hands on, the A to Z. Start to finish and the cast of players each with a specific assignment. Just one or two pieces of the puzzle busy work to chisel and shape. Everyone involved is just not so well connected, in touch constantly. Not in tune or sharing the same vision. Not all bosom buddies either.

    Working for the same greater good not an underlying, guiding principle. And maybe egos are inflated, the individuals on the so call team a tad competitive. Out to advance their own career, not yours along the way with their efforts. Their personal goals and not the group assigned the task get in the way. Help create the vacuum. Stall the process in the middle of red tape quicksand.

    In my job as a Maine real estate broker, I am so lucky.

    Because the list and sell process is home made, personal, not farmed out. Hands on from the photo taking, the property detail note scribbling, the video shooting and editing. The full throttle marketing. To create the total picture of the local area the property listings I shepherd, market, sell to make a living is up to me, myself, I. Okay, I have an assistant that I tell people is really my boss and I work for her. Robin is a twenty year veteran right along side for support in the Maine real estate trenches. And like Radar on Mash, knows what to do before it is needed. And has a sixth sense of the who, what, when, how and why. She makes me look good. Cues, directs, reminds oh so well.

    The satisfaction of being present from the birth to the end of the marketing life and subsequent Maine real estate closing is rewarding.

    Because I don’t cloverleaf in and out to just do one part of the process. It is something new and different every day because the tasks change in the process to get from “A” to “B”. To set expectations for the real estate buyer and seller. And then go about making sure everything is seamless, smooth, educational, fun and rewarding for both parties.

    Real estate is an emotional process dealing with settling estates, messy divorces, tragic job loss, health declines and drama. Because we deal with the public that can get feisty, cranked up and snarky. Especially when no one is providing them with service, answers, needed attention.

    All the auxiliary players directly and indirectly involved in the process of Maine real estate selling, buying kept abreast of developments too.

    Banks, lawyers, employers, insurance agents, appraisers, home inspectors, tradesmen and plenty more involved in the real estate process. The being David not working in a highly impersonal, pushing shoving environment of an urban real estate quagmire of Goliath’s is so reworking as a lone wolf. An small army able to do amazing things with the marketing sling shot.

    Maine, big state, drop dead gorgeous and the people are real, friendly, fun.

    I’m Maine REALTOR Andrew Mooers, ME Broker
    207.532.6573
    info@mooersrealty.com

  • The Naked, Basic Truth On Social Media’s Explosion.

    Wearing Your Brand, Promoting Your Local Area Of Maine
    Wearing Your Brand, Promoting Your Local Area Of Maine
    The early chat room was the open porch in rural America..the one under the star filled skies. Outside information came in seventh grade geography class, from the men who served overseas in the last conflict or world war. No interstates, no internet, and your circle of friends was small and intimate. Your family, the folks you spent most of your waking hours with working on the farm that 96% of us tended seven days a week. Church family. The neighbor down the road we helped with the barn raising. We were all farmers, creating something from the dirt, heating with wood. Grandmother knitting wool mitterns, summer kitchens to can and preserve food. Three generations under one roof.

    As a real estate broker, in the early days it was tell them about the property’s features. Keep it frugal. Appeal to the common sense of purchasing this one after lots of thought, much diliberation. The sticks, bricks, practicality of it caused the local sale. And why would the ad copy be written with a slant to what an outside buyer would want to know? Why would someone seven states away want to move to this same ole small town local burg anyway? That all changed.

    We are mobile. We text, twitter, do shout outs. The world is suddenly small and getting smaller. We are connected six ways from Sunday. We are very social and on a larger scale now with LSD (Labor saving devices). No longer is the number of bedrooms, the square footage and property taxes the three top questions posed after learning the price tag figure hanging from that local real estate. The audience has expanded one thousand fold…the further away the reader of your blog, the listener of your podcast, the owner of the eyeballs scanning your vidcast or property video, the more they are intrigued, curious. Inquisitive. One reason? Rural real estate is soooo much less expensive, cheaper than urban properties. Small town America is full of volunteers with hearts the size of Texas..that give more than they receive. And they are grateful. No traffic, no crime, and you can see the stars at night..no light pollution. Man has not spoiled this camping spot. Maine is like that. Simple, pure, honest, healthy, spacious and roomy.

    So now the modern day Buck Rogers real estate practioner carries more than one ray gun that broadcasts the fine attributes of the newest listing that he punctured the front lawn to insert a sign on. His other two ray guns transmit tons of local information like the blog you are reading right now. What is the area where the sticks and bricks are all about? There is a hunger for local information, blogs, videos to show the area…where they have never been. The first attraction is the incredible lower prices. The next hunger and thirst come from getting older, wanting to slow down or simple find a safer, saner place to raise a family. The third ray gun gets slid from the utility belt to subtly brand the broker, the peddler of properties. Who is this guy that can type, communicate and do I trust him with the single largest purchase / sale I will probably ever make?

    Modern day real estate brokers can tap into the social media explosion. They can Twitter, can post updates on Facebook, Myspace, upload video to Youtube, images to Flickr and shine the light on their local area. “You can not be a beacon if your light don’t shine” sang Donna Fargo back in the 70’s when I was a local record spinner at a Houlton Maine radio station owned by Howdy Doody. I’m doing my best to be a beacon, to set up lots of transmitters to turn on a constant stream of information. The signals to be picked up by folks tired of living in the city, pinned to a wall by an office desk and thinking..is that all there is as Peggy Lee sings, asks, ponders, whines. Local Maine information…we are here to provide it. I speak Maine real estate but also have a “fire in my belly” on living here, sharing the excitement of what Maine is all about. When you are ready….
    Maine REALTOR Andrew Mooers